See the Forrest for the Trees

I keep hearing "Print Kills Trees!"

I say No, it doesn't.

And Oce was kind enough to write this press release backing me up....

Customers Benefit As Océ Eco Start Program Accelerates

... funded the planting of over 350,000 trees in 2011...to help offset CO2 emissions attributable to the energy usage from production equipment during the first year of operation. 

Well, OK, they didn't write the article for me. They did, however, plant 350,000 trees in 2011 to help offset the carbon footprint of the company.

Print may kill trees, but the companies that make print happen are doing a whole lot more than you think to put trees back in the ground.

Good Design

Good design still matters

Paper Because has an interesting article about the benefits of paper using 'Good Design.' The best line from the article, in my opinion at least:

...Design really does still matter, whether your ultimate goal is to open people’s minds to new experiences, generate profits, raise funds or increase awareness of an important social issue. And a quality printed piece can speak loudly on your behalf – and get you the response you are looking for.

Quality design, quality product, quality response. There seems to be a theme involved.....

The end of money?

Found an interesting idea that Canada is working on called MintChip. No, not an ice cream flavor... an attempt at making the future of money digital.

There are lots of reasons to make money not actually be physical money, and probably as many or more not to. And one of the reasons that is probably only obvious to printers like myself....what happens to all the printers who print the money? What happens to all the specialized printing equipment that now isn't needed? There is considerably more at stake than just making money be on your smart-phone.

What are your thoughts on the matter?

Jason and the Paperless Office

Fun little two-minute video I thought you might enjoy.

Wait for the end....

http://www.paperbecause.com/media/jason-and-the-paperless-workplace

Ha!