See the Forrest for the Trees

I keep hearing "Print Kills Trees!"

I say No, it doesn't.

And Oce was kind enough to write this press release backing me up....

Customers Benefit As Océ Eco Start Program Accelerates

... funded the planting of over 350,000 trees in 2011...to help offset CO2 emissions attributable to the energy usage from production equipment during the first year of operation. 

Well, OK, they didn't write the article for me. They did, however, plant 350,000 trees in 2011 to help offset the carbon footprint of the company.

Print may kill trees, but the companies that make print happen are doing a whole lot more than you think to put trees back in the ground.